Style meets substance.

Learning about your new vehicle's features shouldn't feel like Ben Stein is narrating a workplace safety training video. Especially if you just drop some serious coin on a luxury vehicle. So when asked to provide owners with a solid understanding of their vehicle and the technology inside, we wanted to present it in a way that felt very Cadillac.

Unfortunately for us Christopher Nolan had a conflicting shoot.

While our videos would focus on the vehicles’ interiors, we added some visual interest to the environment by shooting in a gallery-like location rather than a plain white studio. Adding texture to a relatively simple how-to video allowed us to show owners their vehicle in an environment that they recognize — and one that feels luxurious and comfortable.

Throw in a moving camera, J.J. Abrams' lens flares and a little bokeh and you have the Cadillac of how-to videos.