Great Innovation. Greater Responsibility.

Super Cruise is a huge step forward in the race for automated driving. Owners excitedly embraced this revolutionary feature and reviews were phenomenal, but with recent headlines regarding similar features in competitors' vehicles, the GM Legal team wanted to remind owners that they still needed to be attentive while using Super Cruise.

Rather than sending a straight-forward safety message, we saw this as an opportunity to excite owners about the feature while reminding them that great innovations come with great responsibility.

Then we went straight to the experts and interviewed the engineers behind the technology so we could provide owners with some useful nuggets about the technology while educating them on proper usage.