Editorial Content

Coca-Cola Thred

 

Content That Connects

THE ASK

Create a social platform for the Coca-Cola marketing team to share industry news, professional experiences, success stories, and whatever else they want to.

THE IDEA

The idea was pretty simple actually, it’s like Facebook but Coca-Cola branded. After naming it, designing it and building it, there was one BIG thing missing β€” shareable content. So we worked with marketing leads at the company to create 150+ pieces of content (long form, short form, listicles, etc) to populate the site on launch day.