
CRM
GM Digital Owner’s Guides
Your Key to Knowing Your Cadillac
We had a simple goal — make owning a Cadillac just as luxurious as driving one. We have Wi-Fi in cars yet owners still have to flip through a behemoth 400-page owner’s manual just to figure out how to connect to it. So we created an app.
Available for both tablet and mobile, owners can easily find important how-to vehicle information. Our digital owner guides are as intuitive as the technology we use every day. Owners can tap and swipe as they get to know each and every feature of their new vehicle right from the driver’s seat, at home or anywhere they choose.
Because if the stereotype of Cadillac owners being stodgy, old-timers holds true, they’re gonna need help deciphering the hieroglyphs on their dashboard. It’s a simple, modern way we’re keeping Cadillac (and Buick, and GMC) owners moving forward.