Show ‘em the curve

The Ask

Just a month before Opening Day, 2020 decided to hit the whole damn world with a curveball. With our entire MLB social campaign going up in flames with this dumpster fire of a year, we needed to find a new way to deliver on our promise to bring fans closer to the game they love.

The Idea

Even with sports shut down, T-Mobile can still be fans ticket to the game by taking them Beyond the Bases to connect with their favorite MLB athletes. Players would field questions from host Taylor Rooks about their lives on the field and off. Covering everything from little league to the minors to the pros, and unearthing some unique talents, skills and interests along the way.