Happy New Year’s Bieb

THE ASK

It’s December 27th. Your phone buzzes. You ask yourself “who’s emailing on the holiday weekend?” Read the email. Uh-oh. No one built video assets for Justin Bieber’s NYE livestream. Four days. FOUR DAYS to create six T-Mobile branded collateral assets for the livestream AND get it all approved by Justin’s team.

THE IDEA

You don’t want to get caught standing in the way of a Belieber getting to Justin. Get our messaging in and get out of the way. Throw in a shirtless Justin for good measure, it’s provocative, it gets the people going.