Sometimes you’re an unsung hero

As was the case for our U.S. Army recruitment tool idea. Our partners at McCann New York tapped us for new ideas on how to change perceptions about careers in the U.S. Army and we went to work. We came up with a game-based concept that would utilize Watson APIs combined with user decisions to help prospective recruits decide what career in the military aligns with their interests. Kind of like a choose-your-own-adventure and at the end you know a little more about career opportunities in the U.S. Army.

A few months after pitching the idea, we found it on Ad Age, reskinned to coincide with the release of Independence Day: Resurgence (I have to give them props on that nice twist). It was nice to see our idea gaining traction and getting some press.