Video
Cloud Cultures
Technology meets tradition
THE ASK
Microsoft was looking to increase awareness in-market for the grand opening of a new datacenter in Poland.
THE IDEA
We went beyond code and computing to tell a larger, more emotional, global story. Instead of focusing on what’s inside the datacenter, we showed decision-makers what they could achieve with it, inspiring them with real potential and possibility for impact while simultaneously positioning the Microsoft Cloud as an essential catalyst for innovation.
Most importantly, we didn’t just promote the datacenter in Poland; we expanded on the request to raise awareness to datacenters on a local level, country-by-country around the world.
Full episodes available on YouTube
Building On Success
After the breakout success of Season One, the series was greenlit for two more seasons. We ventured further around the world—exploring innovation and identity in Malaysia, Mexico, the American Rust Belt, Japan, Spain, South Africa, Chile and the UAE.
THE RESULTS
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6M
views
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8M
impressions
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706%
lift in viewership
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69%
view-through-rate
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78
new passport stamps
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16
awards
Recognition
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Video Series (Platinum),
Integrated Marketing Campaign (Platinum)
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Webisode - Series (Gold)
Branded Content & Entertainment for Online Film, Video, & Sound (Silver)
Video Editing (Silver)
Cinematography (Silver)
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